Specialized's Conspiratorial Short Film Adds to E-Bike Trend

Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend

Sabertooth created a 5-minute short film about the Turbo Levo (and aliens)

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The global pandemic made everyone reconsider their sources of recreation. Board games, cards and even lawn darts were sold out everywhere in the first few months of Covid-19, and one of the biggest retail booms was in cycling.

All kinds of bicycles—from professional to casual, solo all-terrain to a tandem 10-speed—flew off shelves. But there was a special interest in one emerging category: Electric bikes. An electric mountain bike, or eMTB, is generally like a regular mountain bike, except that it has an integrated motor that amplifies the rider’s pedaling.

85% increase in sales of electric bikes

This electric bike craze kicked off with an 85% sales lift in March 2020 and has continued to grow worldwide.

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